Marketing Major
If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.
Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.
Explore a Range of Marketing Careers
There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:
- Product Manager
- Brand Manager
- Advertising and Promotions Manager
- Marketing Assistant
- Event Planner
- Sales Representative
- Marketing Copywriter
- Content Strategist
- SEO Specialist
- Digital Marketing Specialist
- Data Scientist
- Social Media Manager
- Market Research Analyst
- Marketing Manager
- Chief Marketing Officer
Popular Marketing Undergraduate Degrees
If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.
There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:
- Marketing Management
- Digital Marketing
- Marketing Research and Analytics
- Public Relations
- Marketing Communications
- Global Marketing
- Social Media Marketing
- Direct Marketing
- Product Marketing
- Integrated Marketing
- Content Marketing
- Influencer Marketing
- Event Marketing
Understand Your Options with HelloCollege’s Marketing Career Services
Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.
To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.
To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!
We’re passionate about your college success
Kevin Krebs
Founder and Managing Director
Inspired by his parents, Kevin’s journey from a first-gen, diverse, low-income background to Northwestern University shaped him. After experiencing challenges, including student loan debt, he founded HelloCollege and has spent the last 25 years helping students successfully navigate college admissions.
Allison Dahleen
VP of Client Services
As an MSA holder, Allison brings a wealth of experience supporting students in higher education. As the respected Service Leader at HelloCollege, she leads her team in expertly navigating admissions and academic advising, empowering students to achieve their goals with confidence and success.
Amanda Yoder
Director of Counseling
Amanda leads our counseling team with over 10 years of high school counseling experience. She holds a Master's in Education with a counseling concentration and graduate certificates in Military & Family Education and Administration & Supervision (Educational Leadership).
Kimberly Shipman
Lead College Counselor
Kim holds an M.Ed. in Higher Education Administration and has over 10 years of experience in college and career counseling. She has a passion for helping students discover their career passions and connect them to the perfect college experience.
Don Keller
College Counselor
Don is a highly skilled College Admissions Counselor, boasting a 20-year background in college admissions. Don's expertise includes admissions at UC-Berkeley, Northeastern University and the prestigious Questbridge Scholars program, as well as 10 years as a high school counselor.
Raymond Gonzales
College Counselor
Raymond, a first-generation college graduate from the Bay Area, holds a Master's in Education from Harvard, a Master's in Public Health from the University of Pennsylvania, and a Master's in Social Work from University of Southern California. His diverse experience includes roles at Assist America and the UN, reflecting a commitment to global youth advocacy.
Miracle Husband
College Counselor
Miracle received her B.A. from the University of California - Berkeley and a M.Ed. from the University of Vermont. She has a rich background in higher education, founding her own college advising company and roles in academic counseling at Tulane University and Admissions Advisor at UC-Berkeley.
Leslie Riccio
College Counselor
Leslie has nearly 20 years of high school counseling experience and is licensed in FL and VA. She holds a B.S. and a M.S. in Education from Old Dominion University and an Educational Leadership Endorsement from Longwood University.
Brigid Johnson
College Counselor
Brigid Johnson earned a B.A. in Classical Languages and History from the University of Iowa and an M.A. in Classical Studies from Tufts University. She worked in higher education for decades as a tutor, professor, and TRiO English and Writing Specialist. Brigid is dedicated to helping the future generations succeed.
Anson Tong
College Counselor
Anson Tong is a seasoned College Admissions Counselor guiding students to top U.S. universities. He specializes in strategic application planning, essay development, and empowering students through data-driven, collaborative counseling.
Adam Salazar
College Counselor & Essay Coach
Adam earned a BA in English Literature and an MA in English–Technical Writing from the University of Central Florida. He went on to work as an Admissions Advisor, Admissions Committee Reader, Graduate Advisor, and financial aid specialist at UCF, in addition to teaching English at both the high school and university levels.
Claire Kirchoff
College Counselor
Claire Kirchoff, MEd is a school counselor with 10 years of experience supporting student well-being and guiding thoughtful, fit-focused college planning—especially for students with dyslexia and learning differences.
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