Marketing Major
If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.
Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.
Explore a Range of Marketing Careers
There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:
- Product Manager
- Brand Manager
- Advertising and Promotions Manager
- Marketing Assistant
- Event Planner
- Sales Representative
- Marketing Copywriter
- Content Strategist
- SEO Specialist
- Digital Marketing Specialist
- Data Scientist
- Social Media Manager
- Market Research Analyst
- Marketing Manager
- Chief Marketing Officer
Popular Marketing Undergraduate Degrees
If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.
There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:
- Marketing Management
- Digital Marketing
- Marketing Research and Analytics
- Public Relations
- Marketing Communications
- Global Marketing
- Social Media Marketing
- Direct Marketing
- Product Marketing
- Integrated Marketing
- Content Marketing
- Influencer Marketing
- Event Marketing
Understand Your Options with HelloCollege’s Marketing Career Services
Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.
To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.
To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!
We’re passionate about your college success
Kevin Krebs
Founder and Managing Director
Inspired by his parents, Kevin’s journey from a first-gen, diverse, low-income background to Northwestern University shaped him. After experiencing challenges, including student loan debt, he founded HelloCollege and has spent the last 30 years helping students successfully navigate college admissions.
Allison Dahleen
VP of Client Services
As an MSA holder, Allison brings a wealth of experience supporting students in higher education. As the respected Service Leader at HelloCollege, she leads her team in expertly navigating admissions and academic advising, empowering students to achieve their goals with confidence and success.
Amanda Yoder
Director of Counseling
Amanda serves as the director of our counseling team, bringing over 15 years of industry experience and 12 years in high school counseling to lead and support the entire department. She uses her expertise to mentor counselors, drive strong student outcomes, and strengthen services across the team.
Kimberly Shipman
Lead College Counselor
Kim brings over 10 years of experience in college counseling, including 7 years as a high school college counselor. With a background in career services at universities including Rice and Duke, she has supported students in earning admission to institutions such as Cornell, Johns Hopkins, UT Austin, Rice, Vanderbilt, Notre Dame, University of Michigan, and Boston University.
Don Keller
College Counselor
Don brings 30 years of experience in college admissions and counseling, including 10 years as a licensed high school counselor and 8 years as an admissions reader for UC Berkeley, Northeastern, and the QuestBridge Scholars program. Throughout his career, Don has guided more than 10,000 students through the application process, supporting acceptances to institutions like Brown, Dartmouth, UChicago, Northwestern and UT Austin.
Raymond Gonzales
College Counselor
Raymond brings 11 years of experience guiding students to Ivy and elite college acceptances from Brown, Duke, Georgia Tech, Notre Dame, and UCLA. A first-generation college graduate with master’s degrees from Harvard, UPenn, and USC, Raymond specializes in BS/MD programs, liberal arts colleges, and nursing students. He also serves on the Common App Advisory Council to shape best practices in college admissions.
Miracle Husband
College Counselor
Miracle brings 16 years of experience guiding students through college admissions, including 6 years as a high school counselor and 3 years in admissions at UC Berkeley. She has helped students gain acceptance to elite schools such as Yale, Harvard, Princeton, Notre Dame, UNC-Chapel Hill, Michigan, UCLA, and USC.
Leslie Riccio
College Counselor
Leslie brings 20 years of college counseling experience, including 15 years as a licensed high school counselor She has helped students earn admission to highly selective universities, such as Harvard, Brown, MIT, UVA, and Notre Dame, while specializing in athletic recruiting and East Coast admissions.
Brigid Johnson
College Counselor
Brigid brings 15 years of admissions consulting experience, including years leading her own admissions consulting firm. She has guided students to institutions such as Tufts, Northwestern, Boston University, UW-Madison, and Carleton College, and specializes in highly selective and East Coast admissions, as well as supporting first-generation students.
Adam Salazar
College Counselor
Adam brings 8 years of experience working directly in university admissions and student advising. He has served as an Admissions Advisor, Admissions Committee Reader, Graduate Advisor, and financial aid specialist at the University of Central Florida, giving him an insider’s perspective on how applications are evaluated.
Claire Kirchoff
College Counselor
Claire is a licensed high school counselor and Fullbright Scholar with 10 years of experience guiding students through highly selective and Ivy League college admissions. She has served as a counselor across public, private, and boarding school settings, supporting acceptances to institutions such as Harvard, Cornell, Vanderbilt, and Emory.
Kevin Paul
College Counselor
Kevin brings over 15 years of experience in college admissions and advising, including serving as Assistant Director of Recruitment and Admissions at UChicago's Booth School of Business. With a college advising certificate from Teachers College, Columbia University, he has helped students earn admission to top institutions including Harvard, Yale, Brown, Princeton, Cornell, UPenn, UChicago, and Northwestern.
Kristen Stephenson
College Counselor
Kristen brings nearly 20 years of experience in college advising, with a background spanning independent college consulting, essay coaching, academic tutoring, and school counseling. She has worked with both domestic and international students to navigate the admissions process and has guided students to highly selective universities including Harvard, Rice, Duke, Cornell, Vanderbilt, NYU, and Georgetown.
Michael Broderick
College Counselor
With 20 years in college counseling and former roles as Director of Admissions & Financial Aid, Michael is an experienced admissions strategist who has helped students gain acceptance to top universities including MIT, Harvard, Yale, UPenn, Columbia, UChicago, Michigan, NYU, and Carnegie Mellon.
Chelsea Zimmerman
College Counselor
Chelsea is a licensed school counselor with 11 years of experience guiding students through the college admissions process, including highly selective and international institutions. She has supported students in gaining admission to schools such as Tufts, UT Austin, Case Western, Rochester, UGA, and IU.
Shaun Tarantelli
College Counselor
Shaun holds an M.Ed in School Counseling from the top-ranked program at The College of William and Mary, and a Bachelor of Arts in English. Shaun has 15+ years of experience in supporting diverse families in education, including school counseling, college counseling, and college admissions at RPI. Background includes guiding high school students through the academic and college process, planning competitive extracurricular engagement, and rigorous university admissions application reading. Shaun is known for his empathetic rapport building, data-driven approach, and passion for working with students to help them achieve their goals.
Sarina Patel
College Counselor
Sarina holds a Master of Arts in Counseling from Kean University, a CACREP-accredited program, and a Bachelor of Arts in Psychology. Sarina Patel has 10+ years of experience in college counseling, admissions advising, student success management, and parent partnership. Extensive background guiding middle and high school students through academic planning, extracurricular development, application strategy, and holistic college admissions preparation. Known for empathetic coaching, exceptional organization, and clear communication with families. Experienced in remote work, data-driven decision making, and collaborative team environments.
Gerene Keesler
College Counselor
Gerene holds a Master of Science in Counseling from Loyola University, a CACREP-accredited program, and a Bachelor of Arts in Communications. Additionally, Gerene has a certificate in college counseling from the UCSD program and a certification in Cognitive Coaching from IBCCES. Gerene Keesler has 20+ years of experience in college counseling, admissions advising, student success management, and career planning. Extensive background guiding middle and high school students through academic planning, extracurricular development, application strategy, and holistic college admissions preparation. Known for empathetic coaching, exceptional organization, and clear communication with families. Experienced in remote work, data-driven decision-making, and collaborative team environments.
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