College Essay Coaching

Founder and Managing Director

Kevin Krebs

Kevin Krebs is a first-generation college student and lifelong entrepreneur; he has founded four companies and helped launch a student-athlete mentoring program at his alma mater Northwestern University. A two-sport athlete at Northwestern in football and baseball, Kevin supports higher education by empowering schools and parents with expert college admissions and guidance on paying for college while inspiring students to achieve their potential through goal-oriented mentoring programs.

President & COO - College Counselor

Dan Farnesi

Dan enjoys helping students make the most out of their lives, and he is able to follow this passion daily at HelloCollege. Dan began working as a consultant for HelloCollege’s parent company, Partners For Achievement, in 2013 and soon took on the role of Executive Vice President. He has helped lead the company in developing structure, efficiency, useful tools, and an ever-refined approach to college planning that has deeply impacted its families. In June 2019, Dan was named President and COO of PFA/HelloCollege.

After graduating from college and earning his Certified Public Accountant (CPA) designation, Dan spent the early part of his career working for a large corporation. He realized that sometimes the best way to improve your work environment is to start your own company. He built his own companies in the mortgage, home building, and restaurant/live music industries and then began a consulting practice that led him to PFA. Dan draws on life lessons from many important people who motivate him to never stop learning, never stop improving, and to continually stretch for new and more effective ways to help others. He is very excited about HelloCollege and the opportunity to serve more and more families throughout the country.

Dan’s favorite thing to do is spend time with his wife and family. He also loves music, golf, the outdoors, and being involved in his community.

Working with students and parents has proven to be the most rewarding job of his career. Dan is grateful to be on this journey with teammates who share his passion for helping students and their families.

Student Success Director, College Counselor

Terri C. Houston

Terri Houston is a trainer, partner and mentor of students, college administrators, and business professionals around the country. “Ms. H”, as affectionately known by students she has guided and mentored, most recently served as an independent consultant designing customized inclusive leadership training for colleges and universities.

Terri shares HelloCollege’s goals of helping students and parents navigate the complicated college planning process. Terri’s unique and extensive experience working with college students and universities provides HelloCollege families with unparalleled insight into higher education. For more than 13 years, Terri served as senior director for recruitment and multicultural affairs at the University of North Carolina at Chapel Hill where she partnered with admissions, financial aid and orientation departments overseeing pre-enrollment and retention programs for high school juniors, seniors, college freshmen and their parents.

Additionally, she managed diversity, equity and inclusion efforts for Portland Oregon’s largest behavioral healthcare organization and directed recruitment, student leadership and career development programs at Iowa State University, Ferris State University and Chicago’s Robert Morris University where she began her higher education career. And although a proud Chicago native, she traveled around the world through the internationally renowned Semester at Sea Program.

Terri holds a Bachelors from Loras College and a Masters from Central Michigan University. She is a certified Life Coach, Safe-zone® trainer and professionally accredited through the Central Association of College and University Business Officers. Terri’s commitment around making college accessible and achievable for students and parents is her number one goal.