If you’re looking for a college experience with academic excellence, school spirit, and a lively social scene, look no further than the University of Wisconsin–Madison. Known as the flagship university of the state, UW–Madison is home to nearly 38,000 undergraduates and has endless opportunities to get involved.
From its scenic lakeside setting to its nationally recognized research programs and traditions like “Jump Around” at Camp Randall Stadium, UW–Madison offers students the chance to balance serious scholarship with serious fun. If you’re wondering what makes the Badger experience so unique, read on!
What Is UW-Madison Known For?
The University of Wisconsin–Madison is an R1 public research university located in the heart of Wisconsin’s capital city. As the state’s flagship institution, it plays a major role in Wisconsin’s culture, economy, and innovation ecosystem. The school has earned a reputation for academic excellence, ranking as the 13th best public university in America and 36th overall among national universities, according to U.S. News & World Report.
The campus offers more than 9,000 courses and over 200 undergraduate majors and certificates, giving students a great deal of academic flexibility. UW–Madison’s combination of cutting-edge research and a collaborative learning environment allows students to experience “small school attention” with the resources of a large university.
And location matters. With Madison consistently ranked among the best college towns in the U.S., students enjoy the benefits of a welcoming community, four distinct seasons, and a strong local economy that provides ample internship and career opportunities.
What Are the Most Popular Majors at the UW–Madison?
UW–Madison’s academic offerings span virtually every field imaginable, but several majors stand out for their quality, reputation, and recent growth.
Engineering and Computer Science
The College of Engineering at UW–Madison consistently ranks among the top public engineering schools in the nation. Students benefit from hands-on research, strong industry partnerships, and state-of-the-art facilities. Computer Science, one of the fastest-growing majors, equips students for success in fields like data science, cybersecurity, and artificial intelligence.
Business
The Wisconsin School of Business combines a rigorous curriculum with real-world experience. Undergraduates can choose from ten specialized business majors, including Accounting, Marketing, and Finance, and participate in case competitions, consulting projects, and study abroad programs. The school’s alumni network is especially strong in Chicago, Minneapolis, and New York City, helping students land roles at top firms.
Education
UW–Madison’s School of Education is nationally recognized for its leadership in teacher preparation, curriculum development, and educational policy. Students can engage in meaningful field experiences early on and pursue research with world-class faculty.
Nursing and Health Sciences
For students drawn to healthcare, UW’s School of Nursing emphasizes both patient care and innovation. The university’s location near major medical research centers provides opportunities for clinical placements and interdisciplinary collaboration.
Emerging Majors
Newer, fast-growing majors such as Data Science, Consumer Behavior and Marketplace Studies, Psychology, and Global Health reflect students’ evolving interests and the university’s responsiveness to career trends.
No matter what you study, you’ll find a strong emphasis on research, discovery, and applied learning at UW–Madison.
What Is Campus Life Like at UW–Madison?
UW–Madison is famous for its vibrant campus culture and deep sense of school pride. From sporting events to scenic outdoor activities, there’s no shortage of ways to get involved.
Athletics and Intramurals
The Wisconsin Badgers compete in the Big Ten Conference across 23 varsity sports, including football, basketball, wrestling, volleyball, and softball. Few experiences compare to a game day at Camp Randall Stadium, where over 80,000 fans “Jump Around” at the end of the third quarter.
Beyond varsity athletics, there are more than 50 athletic clubs, ranging from rugby and archery to table tennis and cricket. The university’s intramural sports leagues cater to all skill levels, so there’s a place for everyone.
Traditions and Student Life
Badger life is full of unique traditions that make UW–Madison one of the most spirited campuses in the country. Students rub Abraham Lincoln’s foot (at the top of Bascom Hill) for good luck before finals and dorms compete in the legendary Bascom Hill snowball fight each winter.
Greek life is also prominent on campus, with 60+ fraternities and sororities, and the social scene is lively year-round. The Wall Street Journal even ranked UW–Madison the #6 Party School in America for 2025, though most students balance that social energy with strong academic focus.
Why Students Choose the University of Wisconsin–Madison
When students and families make their final decision, several key factors often tip the scales in favor of UW–Madison:
- Academic Flexibility: The range of classes and programs allows students to explore, change paths, and pursue multiple interests.
- Diverse, Welcoming Community: Students come from all 50 states and over 100 countries, enriching the campus culture and classroom experience.
- Top-Tier Faculty and Research Opportunities: Some of the best researchers and educators in the world call Madison home, offering mentorship and hands-on learning opportunities.
- Balance of Big School Spirit with Personal Support: Despite its size, UW emphasizes connection. Many students report feeling known and supported by faculty and staff.
- A Great Place to Live: Madison itself is consistently ranked among the best college towns and happiest cities in the country. With lakes, bike paths, and vibrant local food scenes, it’s an easy place to feel at home.
What Does UW–Madison Look For in Applicants?
As a selective public research university, UW–Madison reviews applications holistically, looking for students who are both academically prepared and personally driven.
Strong Academic Performance
Successful applicants typically take a challenging high school courses, including AP, IB, and Honors. UW–Madison values academic rigor and consistent performance over time, as well as curiosity across disciplines.
Engagement and Leadership
Admissions officers look for students who have made meaningful contributions in their schools and extracurricular activities. Leadership roles, sustained involvement, and initiative all help demonstrate the kind of engaged citizenship UW seeks.
Authentic Essays and Recommendations
Personal statements and essays should highlight your voice, values, and fit with UW–Madison’s culture of curiosity and collaboration. Recommendation letters should come from teachers or mentors who know you well and can attest to your growth, resilience, and potential.
What Else Is the UW–Madison Known For?
A True College Town
Unlike universities in large metropolitan areas, UW–Madison gives students the best of both worlds: the energy of a state capital and the warmth of a close-knit college community. Students can kayak on Lake Mendota, attend concerts at the Memorial Union Terrace, or explore the bustling farmer’s market on the Capitol Square.
Global Impact and Alumni Network
With over 400,000 living alumni, students can be found in leadership roles across industries, from Fortune 500 companies to groundbreaking research labs. The university’s global reach makes it easier for students to find mentorship and job opportunities anywhere in the world.
Commitment to Research and Innovation
UW–Madison consistently ranks among the top universities in research expenditures, with faculty and students working on projects in fields as diverse as renewable energy, public health, biotechnology, and artificial intelligence. Undergraduate students are encouraged to participate in research early on, often earning stipends or academic credit.
How Do I Learn More About UW–Madison?
If you’re considering adding the University of Wisconsin–Madison to your college list, there are plenty of ways to explore further:
- Visit the university website to browse majors, housing options, and admissions requirements.
- Attend a virtual information session or sign up for an in-person campus tour to see the campus in action.
- Follow UW–Madison on social media to get a feel for campus culture and show demonstrated interest.
- Reach out to an admissions counselor or a HelloCollege expert to discuss your academic goals and how to make your Badger application stand out.
FAQs About UW-Madison
Does UW-Madison require letters of recommendation?
Yes. For first-year applicants, UW Madison requires one letter of recommendation from someone who can speak to your academic ability (teacher, counselor, faculty member) and you may submit an additional letter from another source (employer, coach, etc.).
Does UW-Madison have ED?
No. UW Madison offers an Early Action admissions plan (non‐binding) but does not have a binding Early Decision option.
How many students are at UW-Madison?
Undergraduate enrollment at UW-Madison is approx. 35,399.
Conclusion
The University of Wisconsin–Madison offers a world-class education, a vibrant and supportive community, and an iconic college experience filled with tradition and spirit. Whether you’re drawn to its top-ranked academic programs, exciting athletics, or the charm of Madison itself, UW–Madison is a place where students can learn, grow, and thrive.
If becoming a Badger is on your radar, make sure your application highlights both your academic strengths and your authentic personality. Admissions are competitive, so don’t leave your college future to chance.
👉 What to learn more? Schedule a free consultation with HelloCollege today and learn how we can help you craft a standout application to one of the nation’s most dynamic public universities.
