Tracey Bradnan

Tracey Bradnan pivoted her marketing career to higher education 12 years ago and has never looked back. She brings a deep understanding of the inner workings of top-ranked universities from her experience in a variety of roles in both public and private institutions — all of which included advising students, faculty members, admissions departments, and senior leadership on authentic and effective strategies for success. Tracey was the first person in her family to pursue a college degree, originally hoping to achieve her childhood dream of becoming a writer. After changing her major four times, she discovered American Studies, a field of study that reflects her deep curiosity for a wide variety of topics and her desire to take an interdisciplinary approach to any challenge. Those passions and skills were instrumental to her success in a diverse marketing career spent promoting everything from bike-to-school programs to duct tape. Originally from Cleveland, Ohio, Tracey now lives in Austin with her husband and son, where she enjoys hiking in the Texas hills, reading lots of books to put in her free little library, and finding the best breakfast tacos.