Marketing Major
If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.
Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.
Explore a Range of Marketing Careers
There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:
- Product Manager
- Brand Manager
- Advertising and Promotions Manager
- Marketing Assistant
- Event Planner
- Sales Representative
- Marketing Copywriter
- Content Strategist
- SEO Specialist
- Digital Marketing Specialist
- Data Scientist
- Social Media Manager
- Market Research Analyst
- Marketing Manager
- Chief Marketing Officer
Popular Marketing Undergraduate Degrees
If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.
There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:
- Marketing Management
- Digital Marketing
- Marketing Research and Analytics
- Public Relations
- Marketing Communications
- Global Marketing
- Social Media Marketing
- Direct Marketing
- Product Marketing
- Integrated Marketing
- Content Marketing
- Influencer Marketing
- Event Marketing
Understand Your Options with HelloCollege’s Marketing Career Services
Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.
To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.
To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!
We’re passionate about your college success
Kevin Krebs
Founder and Managing Director
Inspired by his parents, Kevin’s journey from a first-gen, diverse, low-income background to Northwestern University shaped him. After experiencing challenges, including student loan debt, he founded HelloCollege and has spent the last 30 years helping students successfully navigate college admissions.
Allison Dahleen
VP of Client Services
As an MSA holder, Allison brings a wealth of experience supporting students in higher education. As the respected Service Leader at HelloCollege, she leads her team in expertly navigating admissions and academic advising, empowering students to achieve their goals with confidence and success.
Amanda Yoder
Director of Counseling
Amanda leads our counseling team with over 10 years of high school counseling experience. She holds a Master's in Education with a counseling concentration and graduate certificates in Military & Family Education and Administration & Supervision (Educational Leadership).
Kimberly Shipman
Lead College Counselor
Kim brings over 10 years of experience in college counseling, including 7 years as a high school college counselor. With a background in career services at universities including Rice and Duke, she has supported students in earning admission to institutions such as Cornell, Johns Hopkins, UT Austin, Rice, Vanderbilt, Notre Dame, University of Michigan, and Boston University.
Don Keller
College Counselor
Don brings 30 years of experience in college admissions and counseling, including 10 years as a licensed high school counselor and 8 years as an admissions reader for UC Berkeley, Northeastern, and the QuestBridge Scholars program. Throughout his career, Don has guided more than 10,000 students through the application process, supporting acceptances to institutions like Brown, Dartmouth, UChicago, Northwestern and UT Austin.
Raymond Gonzales
College Counselor
Raymond brings 11 years of experience guiding students to Ivy and elite college acceptances from Brown, Duke, Georgia Tech, Notre Dame, and UCLA. A first-generation college graduate with master’s degrees from Harvard, UPenn, and USC, Raymond specializes in BS/MD programs, liberal arts colleges, and nursing students. He also serves on the Common App Advisory Council to shape best practices in college admissions.
Miracle Husband
College Counselor
Miracle brings 16 years of experience guiding students through college admissions, including 6 years as a high school counselor and 3 years in admissions at UC Berkeley. She has helped students gain acceptance to elite schools such as Yale, Harvard, Princeton, Notre Dame, UNC-Chapel Hill, Michigan, UCLA, and USC.
Leslie Riccio
College Counselor
Leslie brings 20 years of college counseling experience, including 15 years as a licensed high school counselor She has helped students earn admission to highly selective universities, such as Harvard, Brown, MIT, UVA, and Notre Dame, while specializing in athletic recruiting and East Coast admissions.
Brigid Johnson
College Counselor
Brigid brings 15 years of admissions consulting experience, including years leading her own admissions consulting firm. She has guided students to institutions such as Tufts and Carleton College and specializes in highly selective and East Coast admissions, as well as supporting first-generation students.
Anson Tong
College Counselor
Anson is an expert college admissions counselor with 13 years of experience at top college admissions consulting firms. He specializes in Ivy League and highly selective college admissions and has guided hundreds of students to top-tier colleges, like Princeton, Columbia, and UPenn, maintaining a 95% acceptance rate.
Adam Salazar
College Counselor & Essay Coach
Adam brings 8 years of experience working directly in university admissions and student advising. He has served as an Admissions Advisor, Admissions Committee Reader, Graduate Advisor, and financial aid specialist at the University of Central Florida, giving him an insider’s perspective on how applications are evaluated.
Claire Kirchoff
College Counselor
Claire is a licensed high school counselor and Fullbright Scholar with 10 years of experience guiding students through highly selective and Ivy League college admissions. She has served as a counselor across public, private, and boarding school settings, supporting acceptances to institutions such as Harvard, Cornell, Vanderbilt, and Emory.
Kevin Paul
College Counselor
Kevin brings over 15 years of experience in college admissions and advising, including serving as Assistant Director of Recruitment and Admissions at UChicago's Booth School of Business. With a college advising certificate from Teachers College, Columbia University, he has helped students earn admission to top institutions including Harvard, Yale, Brown, Princeton, Cornell, UPenn, UChicago, and Northwestern.
Kristen Stephenson
College Counselor
Kristen brings nearly 20 years of experience in education and college advising, having worked as a teacher, high school counselor, and college advisor to domestic and international students. She has guided students to highly selective schools including Harvard, Rice, Duke, Cornell, Vanderbilt, NYU, and Georgetown.
Alfonso Ruiz
College Counselor
Alfonso is a college and career counselor with over 15 years of experience helping students navigate the path from high school to college. He currently leads the College & Career Center at Simi Valley High School, where he's supported nearly 2,000 students, helping gain admission to top universities including MIT, Stanford, Brown, Yale, Cornell, UPenn, UC Berkeley, UCLA, and Notre Dame.
Michael Broderick
College Counselor
With 20 years in college counseling and former roles as Director of Admissions & Financial Aid, Michael is an experienced admissions strategist who has helped students gain acceptance to top universities including MIT, Harvard, Yale, UPenn, Columbia, UChicago, Michigan, NYU, and Carnegie Mellon.
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