Marketing Major

If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.

Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.

Explore a Range of Marketing Careers

There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:

  • Product Manager
  • Brand Manager
  • Advertising and Promotions Manager
  • Marketing Assistant
  • Event Planner
  • Sales Representative
  • Marketing Copywriter
  • Content Strategist


  • SEO Specialist
  • Digital Marketing Specialist
  • Data Scientist
  • Social Media Manager
  • Market Research Analyst
  • Marketing Manager
  • Chief Marketing Officer

Popular Marketing Undergraduate Degrees

If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.

There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:

  • Marketing Management
  • Digital Marketing
  • Marketing Research and Analytics
  • Public Relations
  • Marketing Communications
  • Global Marketing
  • Social Media Marketing
  • Direct Marketing
  • Product Marketing
  • Integrated Marketing
  • Content Marketing
  • Influencer Marketing
  • Event Marketing

Understand Your Options with HelloCollege’s Marketing Career Services

Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.


To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.


To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!