Marketing Major

If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.

Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.

Explore a Range of Marketing Careers

There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:

Product Manager
Brand Manager
Advertising and Promotions Manager
Marketing Assistant
Event Planner
Sales Representative
Marketing Copywriter
Content Strategist

SEO Specialist
Digital Marketing Specialist
Data Scientist
Social Media Manager
Market Research Analyst
Marketing Manager
Chief Marketing Officer

Popular Marketing Undergraduate Degrees

If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.

There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:

Marketing Management
Digital Marketing
Marketing Research and Analytics
Public Relations
Marketing Communications
Global Marketing
Social Media Marketing
Direct Marketing
Product Marketing
Integrated Marketing
Content Marketing
Influencer Marketing
Event Marketing

Understand Your Options with HelloCollege’s Marketing Career Services

Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.

To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.

To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!

Hello Team

We’re passionate about your college success

We don’t treat you like a number. We know each student has their own important needs. We used that passion to create a personal approach that helps all students with their unique college admissions journey.

Kevin Krebs

Founder and Managing Director

Inspired by his parents, Kevin’s journey from a first-gen, diverse, low-income background to Northwestern University shaped him. After experiencing challenges, including student loan debt, he founded HelloCollege and has spent the last 25 years helping students successfully navigate college admissions.

Allison Dahleen

VP of Client Services

As an MSA holder, Allison brings a wealth of experience supporting students in higher education. As the respected Service Leader at HelloCollege, she leads her team in expertly navigating admissions and academic advising, empowering students to achieve their goals with confidence and success.

Amanda Yoder

Director of Counseling

Amanda leads our counseling team with over 10 years of high school counseling experience. She holds a Master's in Education with a counseling concentration and graduate certificates in Military & Family Education and Administration & Supervision (Educational Leadership).

Don Keller

College Counselor

Don is a highly skilled College Admissions Counselor, boasting a 20-year background in college admissions. Don's expertise includes admissions at UC-Berkeley, Northeastern University and the prestigious Questbridge Scholars program, as well as 10 years as a high school counselor.

Raymond Gonzales

College Counselor

Raymond, a first-generation college graduate from the Bay Area, holds a Master's in Education from Harvard, a Master's in Public Health from the University of Pennsylvania, and a Master's in Social Work from University of Southern California. His diverse experience includes roles at Assist America and the UN, reflecting a commitment to global youth advocacy.

Miracle Husband

College Counselor

Miracle received her B.A. from the University of California - Berkeley and a M.Ed. from the University of Vermont. She has a rich background in higher education, founding her own college advising company and roles in academic counseling at Tulane University and Admissions Advisor at UC-Berkeley.

Kimberly Shipman

College Counselor

Kim holds an M.Ed. in Higher Education Administration and has over 10 years of experience in college and career counseling. She has a passion for helping students discover their career passions and connect them to the perfect college experience.

Brooke Kent

College Counselor & Essay Coach

Brooke Kent, a summa cum laude graduate of Rice University, a researcher for the White House Transition Project, and the former executive writer for the director of Los Alamos National Laboratory, has spent two decades helping students tell their stories in a personalized, persuasive, and achievement-focused way. Her philosophy is simple: Your Story. Our Support. Your Solution.

Leslie Riccio

College Counselor

Leslie has nearly 20 years of high school counseling experience and is licensed in FL and VA. She holds a B.S. and a M.S. in Education from Old Dominion University and an Educational Leadership Endorsement from Longwood University.

Keira Vollandt

College Counselor

Keira has spent the majority of her career working in college admissions and college counseling as well as corporate recruiting. She previously held roles as an admissions reader at UW-Madison, Tufts, U-Mass Amherst, Columbia School of Social Work, and Dominican University. Keira received a B.S. in Communications from the University of Miami and holds a M.A. in Higher Education Administration from Columbia University.

Brigid Johnson

College Counselor

Brigid Johnson earned a B.A. in Classical Languages and History from the University of Iowa and an M.A. in Classical Studies from Tufts University. She worked in higher education for decades as a tutor, professor, and TRiO English and Writing Specialist. Brigid is dedicated to helping the future generations succeed.

Adam Salazar

College Counselor & Essay Coach

Adam earned a BA in English Literature and an MA in English–Technical Writing from the University of Central Florida. He went on to work as an Admissions Advisor, Admissions Committee Reader, Graduate Advisor, and financial aid specialist at UCF, in addition to teaching English at both the high school and university levels.

Claire Kirchoff

College Counselor

Claire Kirchoff, MEd is a school counselor with 10 years of experience supporting student well-being and guiding thoughtful, fit-focused college planning—especially for students with dyslexia and learning differences.