Marketing Major

If you are creative, have strong communication skills and enjoy business, you may want to consider a career in marketing. There are many marketing career paths from which to choose, and a wide range of specialty areas to consider in the field of marketing.

Fortunately, HelloCollege offers individualized college major exploration services for college-bound high school students, designed to help them explore the marketing field, understand options for business marketing majors and find the college that will be the best fit for their goals.

Explore a Range of Marketing Careers

There are many exciting opportunities for marketing professionals, including sales, event planning, careers in digital marketing and more. While it would be impossible to list every potential job related to marketing, some of the most popular roles for those who pursue this career include the following:

  • Product Manager
  • Brand Manager
  • Advertising and Promotions Manager
  • Marketing Assistant
  • Event Planner
  • Sales Representative
  • Marketing Copywriter
  • Content Strategist


  • SEO Specialist
  • Digital Marketing Specialist
  • Data Scientist
  • Social Media Manager
  • Market Research Analyst
  • Marketing Manager
  • Chief Marketing Officer

Popular Marketing Undergraduate Degrees

If you choose to major in marketing in college, you can select courses that allow you to specialize in one or more areas, tailoring your degree to your interests and goals. Ultimately, this should make it easier for you to find a job doing what you want after college graduation.

There are many types of marketing degrees and focus areas or specializations available for students at the thousands of colleges and universities across the U.S. Some of the most common options include:

  • Marketing Management
  • Digital Marketing
  • Marketing Research and Analytics
  • Public Relations
  • Marketing Communications
  • Global Marketing
  • Social Media Marketing
  • Direct Marketing
  • Product Marketing
  • Integrated Marketing
  • Content Marketing
  • Influencer Marketing
  • Event Marketing

Understand Your Options with HelloCollege’s Marketing Career Services

Whether you are certain you want to go into marketing or are simply considering your options, HelloCollege can help. Our individualized college major services can help you better understand your affinity for a marketing career, or for careers in any other field.


To begin, you will complete a comprehensive career aptitude test designed to go beyond traditional career assessments. After completing the test, a certified career coach will work with you one-on-one to help you explore various professions and college majors. Our experts provide supportive guidance as you determine which colleges and universities offer the programs that will be the right fit for your skills and interests.


To learn more about the benefits of taking a structured approach to choosing a college major and finding the best college fit for you, contact HelloCollege today!

Hello Team

We’re passionate about your college success

We don’t treat you like a number. We know each student has their own important needs. We used that passion to create a personal approach that helps all students with their unique college admissions journey.
Founder and Managing Director

Kevin Krebs

President & COO - College Counselor

Dan Farnesi

Student Success Director, College Counselor

Terri C. Houston

College Counselor

Allison Dahleen

Founder and Managing Director

Kevin Krebs

Kevin Krebs is a first-generation college student and lifelong entrepreneur; he has founded four companies and helped launch a student-athlete mentoring program at his alma mater Northwestern University. A two-sport athlete at Northwestern in football and baseball, Kevin supports higher education by empowering schools and parents with expert college admissions and guidance on paying for college while inspiring students to achieve their potential through goal-oriented mentoring programs.

President & COO - College Counselor

Dan Farnesi

Dan enjoys helping students make the most out of their lives, and he is able to follow this passion daily at HelloCollege. Dan began working as a consultant for HelloCollege’s parent company, Partners For Achievement, in 2013 and soon took on the role of Executive Vice President. He has helped lead the company in developing structure, efficiency, useful tools, and an ever-refined approach to college planning that has deeply impacted its families. In June 2019, Dan was named President and COO of PFA/HelloCollege.

After graduating from college and earning his Certified Public Accountant (CPA) designation, Dan spent the early part of his career working for a large corporation. He realized that sometimes the best way to improve your work environment is to start your own company. He built his own companies in the mortgage, home building, and restaurant/live music industries and then began a consulting practice that led him to PFA. Dan draws on life lessons from many important people who motivate him to never stop learning, never stop improving, and to continually stretch for new and more effective ways to help others. He is very excited about HelloCollege and the opportunity to serve more and more families throughout the country.

Dan’s favorite thing to do is spend time with his wife and family. He also loves music, golf, the outdoors, and being involved in his community.

Working with students and parents has proven to be the most rewarding job of his career. Dan is grateful to be on this journey with teammates who share his passion for helping students and their families.

Student Success Director, College Counselor

Terri C. Houston

Terri Houston is a trainer, partner and mentor of students, college administrators, and business professionals around the country. “Ms. H”, as affectionately known by students she has guided and mentored, most recently served as an independent consultant designing customized inclusive leadership training for colleges and universities.

Terri shares HelloCollege’s goals of helping students and parents navigate the complicated college planning process. Terri’s unique and extensive experience working with college students and universities provides HelloCollege families with unparalleled insight into higher education. For more than 13 years, Terri served as senior director for recruitment and multicultural affairs at the University of North Carolina at Chapel Hill where she partnered with admissions, financial aid and orientation departments overseeing pre-enrollment and retention programs for high school juniors, seniors, college freshmen and their parents.

Additionally, she managed diversity, equity and inclusion efforts for Portland Oregon’s largest behavioral healthcare organization and directed recruitment, student leadership and career development programs at Iowa State University, Ferris State University and Chicago’s Robert Morris University where she began her higher education career. And although a proud Chicago native, she traveled around the world through the internationally renowned Semester at Sea Program.

Terri holds a Bachelors from Loras College and a Masters from Central Michigan University. She is a certified Life Coach, Safe-zone® trainer and professionally accredited through the Central Association of College and University Business Officers. Terri’s commitment around making college accessible and achievable for students and parents is her number one goal.

College Counselor

Allison Dahleen

Allison is a self-proclaimed “people-person” and has a variety of experiences working with students within the higher education field. She has worked as a student advocate for graduate students while also founding new digital learning programs for renowned institutions such as the University of Kentucky. Allison has her BSBA in Comprehensive Marketing from the University of West Florida where she also completed her MSA in Administration Leadership. Allison brings a wealth of knowledge about college programming, expectations required of a student, and the ins and outs of university procedures and policies.

Allison was born and raised in Chicago’s southwest suburbs and attended Stagg High School in Palos Hills, IL. In her free time you can find Allison traveling or coaching basketball for the Southside Shooters basketball club.

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