Personalized to help you achieve your perfect college fit

Core Offerings

We've got you covered.

Only one in four students graduates from college in four years. Four out of five switch majors and more than 25% transfer.  Applying to college is complicated.  HelloCollege is a comprehensive, guided program to help you avoid costly mistakes.

Guidance and Support

A dedicated counselor guides you through each step of the process.

Build a College List

Create a custom college list based your needs & goals, including an in-depth career analysis.

Academics & Testing

A custom ACT/SAT plan helps you prepare and improve your scores.

Paying for College

A plan to reduce college costs through scholarships, merit-based aid, budget planning and FAFSA guidance.

Strong Applications & Essays

Create a stand out common application essay and a strategy to apply that improves odds of acceptance.
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Everyone deserves quality college planning
POWERFUL & PERSONAL

The college admissions process is never one size fits all

HelloCollege is a comprehensive, guided experience that makes college planning simpler.
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Hello Team

We’re passionate about your college success

We don’t treat you like a number. We know each student has their own important needs. We used that passion to create a personal approach that helps all students with their unique college admissions journey.
Founder and Managing Director

Kevin Krebs

President & COO - College Counselor

Dan Farnesi

Student Success Director, College Counselor

Terri C. Houston

College Counselor

Allyson Neumann

Allison Dahleen
College Counselor

Allison Dahleen

Founder and Managing Director

Kevin Krebs

Kevin Krebs is a first-generation college student and lifelong entrepreneur; he has founded four companies and helped launch a student-athlete mentoring program at his alma mater Northwestern University. A two-sport athlete at Northwestern in football and baseball, Kevin supports higher education by empowering schools and parents with expert college admissions and guidance on paying for college while inspiring students to achieve their potential through goal-oriented mentoring programs.

President & COO - College Counselor

Dan Farnesi

Dan enjoys helping students make the most out of their lives, and he is able to follow this passion daily at HelloCollege. Dan began working as a consultant for HelloCollege’s parent company, Partners For Achievement, in 2013 and soon took on the role of Executive Vice President. He has helped lead the company in developing structure, efficiency, useful tools, and an ever-refined approach to college planning that has deeply impacted its families. In June 2019, Dan was named President and COO of PFA/HelloCollege.

After graduating from college and earning his Certified Public Accountant (CPA) designation, Dan spent the early part of his career working for a large corporation. He realized that sometimes the best way to improve your work environment is to start your own company. He built his own companies in the mortgage, home building, and restaurant/live music industries and then began a consulting practice that led him to PFA. Dan draws on life lessons from many important people who motivate him to never stop learning, never stop improving, and to continually stretch for new and more effective ways to help others. He is very excited about HelloCollege and the opportunity to serve more and more families throughout the country.

Dan’s favorite thing to do is spend time with his wife and family. He also loves music, golf, the outdoors, and being involved in his community.

Working with students and parents has proven to be the most rewarding job of his career. Dan is grateful to be on this journey with teammates who share his passion for helping students and their families.

Student Success Director, College Counselor

Terri C. Houston

Terri Houston is a trainer, partner and mentor of students, college administrators, and business professionals around the country. “Ms. H”, as affectionately known by students she has guided and mentored, most recently served as an independent consultant designing customized inclusive leadership training for colleges and universities.

Terri shares HelloCollege’s goals of helping students and parents navigate the complicated college planning process. Terri’s unique and extensive experience working with college students and universities provides HelloCollege families with unparalleled insight into higher education. For more than 13 years, Terri served as senior director for recruitment and multicultural affairs at the University of North Carolina at Chapel Hill where she partnered with admissions, financial aid and orientation departments overseeing pre-enrollment and retention programs for high school juniors, seniors, college freshmen and their parents.

Additionally, she managed diversity, equity and inclusion efforts for Portland Oregon’s largest behavioral healthcare organization and directed recruitment, student leadership and career development programs at Iowa State University, Ferris State University and Chicago’s Robert Morris University where she began her higher education career. And although a proud Chicago native, she traveled around the world through the internationally renowned Semester at Sea Program.

Terri holds a Bachelors from Loras College and a Masters from Central Michigan University. She is a certified Life Coach, Safe-zone® trainer and professionally accredited through the Central Association of College and University Business Officers. Terri’s commitment around making college accessible and achievable for students and parents is her number one goal.

College Counselor

Allyson Neumann

Allyson has unique experiences working with students of all ages with varying abilities and talents. She has worked in all avenues of the school counseling field and has been on all sides of the desk. Allyson’s favorite parts of her job are connecting with families and being able to help students realize and achieve their full potential. She has worked with students pursuing a wide variety of colleges and universities and feels that finding the perfect fit is the most important aspect of all. Having been raised in the northern suburbs of Chicago, Allyson is very in tune with what parents and families are looking for in their student’s continuing education.

Allyson’s journey to becoming a School Counselor started with a B.A. in Psychology from The Ohio State University. She then continued on to receive her M.Ed in School Counseling from Cleveland State University. Since moving back from Cleveland, Allyson has been a School Counselor and 504/IEP Coordinator at multiple schools in the area, building her extensive knowledge of students with different learning needs. She has also previously been a private Executive Function Coach, traveling to student’s homes and helping them learn the skills to be successful in high school, college and beyond.

Allyson lives in Bucktown with her husband and goldendoodle Scarlett. She enjoys traveling, Ohio State football, spending time with her family, trying new restaurants, and of course creating relationships with her students.

Allison Dahleen

College Counselor

Allison Dahleen

Allison is a self-proclaimed “people-person” and has a variety of experiences working with students within the higher education field. She has worked as a student advocate for graduate students while also founding new digital learning programs for renowned institutions such as the University of Kentucky. Allison has her BSBA in Comprehensive Marketing from the University of West Florida where she also completed her MSA in Administration Leadership. Allison brings a wealth of knowledge about college programming, expectations required of a student, and the ins and outs of university procedures and policies.

Allison was born and raised in Chicago’s southwest suburbs and attended Stagg High School in Palos Hills, IL. In her free time you can find Allison traveling or coaching basketball for the Southside Shooters basketball club.

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