We’re excited to share that the Los Angeles Times featured an article from HelloCollege that explores one of the most talked-about topics in education today: the ethical use of artificial intelligence (AI) in college applications. As AI tools become more widely accessible, college-bound families across the country are asking the same question—is using AI to help with college applications smart or risky?
According to our founder, Kevin Krebs, it all comes down to how the technology is used:
“AI can be a helpful tool, but it should never replace a student’s unique perspective. Admissions officers seek genuine stories that showcase individuality and personal growth,” says Krebs in the article.
The LA Times feature outlines that while AI tools can help brainstorm essay ideas, organize deadlines, or identify scholarships, they’re not meant to write the story of who a student is. Over-reliance on AI—especially when it comes to essays—can lead to applications being flagged or rejected. That’s because essays remain one of the only places where students can showcase their character, values, and voice.
The Risks—and Potential—of AI in the College Process
Colleges are increasingly turning to detection tools like GPTZero and Turnitin to identify AI-generated content. This doesn’t mean students have to avoid AI entirely, but it does mean they should exercise caution while using it.
At HelloCollege, we advise students to use AI strategically: as a brainstorming partner, for light editing, as a research tool, or to spark ideas—not to write their essays. Prompts like “Generate questions to help me explore my values” or “Suggest stronger word choices for this paragraph” can be helpful, but the heart of any application must remain human.
As Kevin points out in the LA Times article, AI will never replicate the personal journey of a student who gave up a robotics team captainship to pursue a newfound love of journalism, or the courage it takes to navigate two competing cultural identities. These are the kinds of personal stories that stand out to admissions readers—and they require a human touch.
The Power of Personal Support: A HelloCollege Success Story
While AI tools are transforming the college application process, it’s still personal stories—and the personalized guidance to shape them—that make applications truly stand out.
Our AI article in the LA Times accompanies an interview with Kevin Krebs, who shared a powerful student success story that reflects the value of personalized guidance.
Mia, a driven student with dreams of becoming a lawyer, came to HelloCollege with strong grades but without the competitive test scores or extracurricular profile needed for top-tier schools. She initially focused on Iona University due to its affordability and religious affiliation.
By working with a HelloCollege counselor, Mia broadened her college list, improved her test scores, aligned her activities with her future goals, and crafted a compelling personal narrative. The result? She was accepted into all 19 colleges she applied to—including the University of Michigan and University of Miami—and earned over $35,000 in scholarships.
“Families often underestimate how much strategy, support, and early planning it takes to get into competitive colleges and secure scholarships,” says Kevin. “There’s no one-size-fits-all path, which is why personalized planning is key.”
Alex Boylan and The College Tour
The section also features commentary from Alex Boylan, Emmy-winning TV host, producer of The College Tour, and graduate of Jacksonville University.
“Every student has a story worth telling,” Boylan shares. “What they often need is help bringing it to the surface. That’s why shows like The College Tour exist—to democratize access to college information and help students see where they belong.”
Boylan has spent years traveling the country helping schools share their stories and encouraging students to find the right fit, not just the most prestigious name. His insight aligns closely with HelloCollege’s mission to empower students through thoughtful planning and personalized mentorship.
About Kevin Krebs and HelloCollege
Kevin Krebs founded HelloCollege to help students and families successfully navigate the increasingly complex college admissions process. A first-generation college student from a working-class background, Krebs attended Northwestern University on a football scholarship and later built a career focused on helping others achieve their higher education dreams.
Today, HelloCollege is one of the leading college planning companies, offering expert support across college admissions counseling, standardized test prep, essay coaching, academic tutoring, financial aid, and more. What truly sets HelloCollege apart is the depth of the relationships we form with our students. We’re not just consultants—we’re mentors, guides, and partners who genuinely invest in each student’s success.
Our personalized, one-on-one approach ensures that every student is supported with a hand-picked team tailored to their needs and goals. At the same time, we help families stay calm, informed, and in control throughout the process—transforming an overwhelming experience into a focused and empowering journey.
“Every student is different,” Kevin believes. “Our job is to meet them where they are and help them build a plan that fits their goals, strengths, and aspirations.”
Read the Full LA Times Article
To explore more about the ethical use of AI in college admissions, read the full LA Times article.
Ready to craft a standout application that reflects your unique story? Connect with our expert counselors for a free consultation and discover how personalized guidance—combined with the smart use of AI tools—can help you achieve your college goals.
